Although Brad was always fascinated by the outdoors, he never dreamed that he would one day build a business, with the central theme being nature and wildlife.
As a child, Brad spent sunny summer days at the family farm playing in the barn and hay fields. As he grew, his career pathway was directed into the finances and attained a prominent position in the banking industry.
Years passed, his passion for the outdoors remained;
It was his first purchase of a hand carved decoy that brought Brad back to his roots. He admired the extraordinary colors and workmanship of the Wood Duck. It was while holding the decoy in his hands that he knew, it was time for change. And it was that very moment, Nature's Window was born.
Twenty Eight years ago, Nature's Window was conceived and it was shortly thereafter Brad committed his entire career to providing nature themed quality products.
How does Brad feel today?
"I love what I do. I love the people. I love designing new products...this is where I am meant to be."